We are the challenger brand
To take more control of the complex car buying process, shoppers are increasingly turning to online tools - and more of them are using CarGurus than any other third-party site.
Transparency
Use CarGurus' transparent market-leading technology to reach engaged, ready to buy shoppers
Value
Generate high value leads and efficiently sell more cars by increasing your exposure
Trust
Maximize the impact of your marketing investment with tools, support, and insights from a trusted partner
CarGurus has an engaged, ready-to-buy audience
37M unique monthly visitors1
#1 in total monthly visits2
#1 in unique monthly visitors on mobile3
14 mins spent per visitor per month2
56% monthly unique visitors who only visit CarGurus2
70% plan to purchase or lease a vehicle within 3 months3
1 Google Analytics, Q2 2019
2 Comscore Media Metrix®, Q2 2019
3 comScore Media Metrix Key Measures Multi Platform, Mar 2019. Vs. Autotrader.com, Cars.com, TrueCar.com
How can you sell more cars to the CarGurus audience?
1. Interact
Interact with shoppers and promote your brand through reputation and pricing validation on cargurus.com
2. Prospect
Prospect shoppers who have viewed similar vehicles to yours, but have not engaged with your inventory
3. Reach
Reach shoppers on the channel that is right for them, throughout their buying journey
4. Convert
Convert these shoppers into buyers on your website, or directly at your dealership
What our customers have to say
Cooper Auto Group
CarGurus as a lead provider and a business partner is, without a doubt, one of the highest value relationships we have. The cost per lead, the results, and the relationship that we have through [their] support are second to none.
Blake Yelverton Imports
As a small dealership with a very small marketing budget, I can’t recommend enough the positive results I’ve seen from CarGurus. The types of customers I’m receiving from CarGurus are well educated and they’re ready to buy. CarGurus allows me to gain that competitive edge to be profitable.